By Newton Mambande
HARARE – THE City of Kings, Bulawayo, has long been the home of premier events like the Zimbabwe International Trade Fair (ZITF) and Sanganai/Hlanganai. This is no coincidence but a direct result of the city’s strategic economic geography. Its proximity to Botswana, Namibia, South Africa, and Zambia solidifies its role as a natural gateway to the region and the world.
A Well-Developed Transport Network
Bulawayo’s status as an ideal host is underpinned by its well-developed transport infrastructure. The city’s airport and extensive railway network provide seamless access for international visitors and facilitate the efficient movement of goods, offering a significant logistical advantage.
The Economic Risks of a Venue Change
Recent suggestions to relocate the Sanganai/Hlanganai show to Mutare are concerning. Such a move would likely disrupt the flow of international tourists. Bulawayo’s superior transport links and strategic location make it a far more attractive and accessible destination.
Tangible Economic Benefits
Hosting these major events in Bulawayo delivers significant economic advantages, including:
- Attracting international visitors who bring foreign currency and investment opportunities.
- Providing a platform for local businesses to showcase their products and services.
- Stimulating economic growth and development through tourism and trade.
A Premier Showcase for Zimbabwe’s Tourism
The Sanganai/Hlanganai show is a cornerstone of Zimbabwe’s tourism calendar. Hosting it in Bulawayo effectively leverages the city’s infrastructure to:
- Highlight the country’s natural beauty, cultural heritage, and hospitality.
- Promote the city’s own tourism industry.
- Attract more visitors to the wider Matabeleland region.
In conclusion, Bulawayo’s strategic location, robust infrastructure, and proven economic benefits make it the unequivocal choice for hosting the ZITF and Sanganai/Hlanganai. It is a true gateway to Zimbabwe’s economic growth, and we must continue to support its role as a hub for international events and tourism.
Additional Benefits Include:
- Increased foreign direct investment.
- Job creation and skills development.
- The promotion of local arts, crafts, and industries.
- A national showcase for Zimbabwe’s rich history and natural wonders.
By firmly establishing these events in Bulawayo, we can unlock the city’s full economic potential and drive sustainable national development. Let us capitalize on this opportunity and fully leverage our city’s inherent strengths.
Newton Mambande is an entrepreneur and researcher. He has published scientific research in academic journals. He is reachable via email at newtonmunod@gmail.com or by WhatsApp/Call at +263773411103.
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