By ETimes
HARARE – THE COMESA Competition Commission (CCC) has concluded an investigation into Heineken Holding N.V., with the brewer agreeing to pay US$900 000 and revise its distribution agreements across the common market, the regulator’s chief executive said on Friday.
The investigation, initiated in June 2021, focused on allegations of anti-competitive conduct, including potential market allocation through Heineken’s distribution pacts in several COMESA member states.
“Heineken was given an opportunity to respond to the allegations levelled against them and they expressed willingness to resolve the matter amicably,” Willard Mwemba, chief executive officer of the CCC.
“This led to commitment negotiations and a formal Commitment Agreement…,” he told a press conference in Nairobi.
The agreement, approved by the Commission’s adjudicative committee in March 2025, resolves concerns around resale price maintenance, single branding, and territorial restrictions.
“Heineken has since implemented all undertakings under the agreement, including payment of US$900 000 and has revised its distribution agreements across the Common Market,” Mwemba said.
The regulator will monitor the company’s compliance with the terms of the agreement for a three-year period.
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