By Newton Mambande
HARARE – AS the Sanganai/Hlanganani World Tourism Expo comes to a close, it is crucial that we don’t let the momentum fade away. To ensure the benefits of this premier event are sustainable, we need a comprehensive strategy that builds on its success.
Legacy Planning: The Key to Long-Term Success
A well-crafted legacy plan will outline specific actions to maintain momentum and build on the expo’s achievements. This plan should involve stakeholders from various sectors, including local businesses, government agencies, and community members.
Fostering Collaboration and Capacity Building
Collaboration is essential to ensuring the expo’s benefits are shared equitably among stakeholders. By working together, we can identify opportunities for growth and development. Investing in capacity building will also enhance the skills and competitiveness of local tourism operators, entrepreneurs, and stakeholders.
Sustainable Tourism Practices: A Priority
As we promote Manicaland’s tourism potential, we must prioritize sustainable tourism practices that preserve our natural beauty and heritage. This includes encouraging environmentally friendly and culturally sensitive practices that benefit local communities.
A Framework for Success
To track the expo’s impact and identify areas for improvement, we need a robust monitoring and evaluation framework. This will help us make data-driven decisions and ensure the benefits of the expo are long-lasting.
Diversification and Investment: The Path to Growth
Diversifying our tourism offerings will attract repeat visitors and reduce our dependence on a single event. Encouraging private sector investment in tourism infrastructure, services, and products will also support sustainable growth.
Marketing Manicaland’s Potential
A well-crafted marketing strategy will promote Manicaland’s tourism potential and attractions, maintaining visibility and attracting visitors beyond the expo.
By implementing these strategies, we can sustain the benefits of the Sanganai/Hlanganani World Tourism Expo and establish Manicaland as a thriving tourism destination. The future of our province’s tourism industry is in our hands – let us work together to build a brighter future.
Newton Mambande is an entrepreneur and researcher. He has published scientific research in scholarly journals. He is reachable via email at newtonmunod@gmail.com, or by WhatsApp or Call at +263773411103.
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